About Us

Bridging Two Cultures

From Founder

Dana Makeup was founded in Petrer, Alicante by beauty entrepreneur Dana Ruiz, who discovered her passion for Korean skincare during her travels to Seoul. Captivated by the innovative formulas and meticulous care routines, she envisioned creating a bridge to bring authentic K-Beauty to Europe.
Starting with a warehouse in Petrer, Dana’s vision was to combine the warmth of Spanish Mediterranean culture with Korean precision and innovation, making premium K-Beauty accessible to European customers.

Dana ruiz

Founder

Our Story

Korean Collaboration

We established partnerships with leading Korean laboratories and ingredient suppliers, ensuring our products contain the most advanced and effective formulations available in K-Beauty.
Our team traveled extensively between Spain and Korea, learning traditional beauty secrets and modern scientific innovations to create products that truly deliver results.

Expanding to Norway

Recognizing the unique skincare needs of Nordic climates, we expanded to Norway. The harsh winters and long dark months require special attention to hydration and skin barrier protection.

Today, Dana Makeup proudly serves Norwegian customers with products specifically adapted for Nordic skin, combining Korean innovation with understanding of local needs.

Quality

We never compromise on quality. Every product is rigorously tested and formulated with premium ingredients sourced from trusted Korean suppliers.

Our Values

We believe in transparency, excellence, and care. Values that guide every step from our Spanish warehouse to our customers in Norway.

Sustainability

Environmental responsibility is at our core. From eco-friendly packaging to sustainable sourcing, we protect the planet while beautifying your skin.

Our Goals

Environmental responsibility is at our core. We align our practices with the values of Norwegian consumers, prioritizing ethical beauty and conscious innovation.

Innovation

We continuously research and develop new formulations, staying at the forefront of K-Beauty innovation to bring you the most effective products.

Our Mission

Our vision is to blend the best of Korean skincare science with the preferences and expectations of the Norwegian market, delivering effective, thoughtful, and culturally attuned products.

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